True Authentics Welcomes UFC Legend Mark “The Hammer” Coleman
TRUE AUTHENTICS / ATHLETE PARTNERSHIPS
True Authentics is proud to announce its official partnership with UFC Hall of Famer and mixed martial arts pioneer Mark "The Hammer" Coleman, bringing together athlete representation, licensing, and a new collection of officially licensed merchandise.
As one of the most influential figures in the history of mixed martial arts, Coleman helped shape the sport into what it is today. This partnership represents a new chapter in celebrating his legacy while connecting him with longtime fans and a new generation of combat sports enthusiasts.
The Legacy of "The Hammer"
Mark Coleman is widely recognized as one of the founding figures of modern mixed martial arts. A former NCAA Division I wrestling champion and Olympic wrestler, Coleman brought an elite wrestling pedigree into the early UFC, helping pioneer the ground-and-pound fighting style that would transform mixed martial arts.
He became the first UFC Heavyweight Champion, won the UFC 10 and UFC 11 tournaments, and later captured the prestigious PRIDE 2000 Openweight Grand Prix championship in Japan.
Known as the "Godfather of Ground-and-Pound," Coleman revolutionized the way wrestling could be used in MMA, helping establish techniques and strategies that remain fundamental to the sport today.
A New Chapter with True Authentics
Through this partnership, True Authentics will work alongside Coleman on athlete representation, licensing opportunities, merchandise, and projects that celebrate his remarkable career.
The collaboration is built around a shared commitment to preserving the history of combat sports while creating meaningful opportunities for the athletes who helped build the industry.
From his historic UFC victories to his unforgettable battles in PRIDE Fighting Championships, Coleman's influence extends far beyond the cage. True Authentics looks forward to helping carry that legacy forward.
Official Mark Coleman Merchandise Is Here
To celebrate the partnership, True Authentics has launched a collection of officially licensed Mark "The Hammer" Coleman apparel, featuring original designs inspired by his career, fighting spirit, and iconic place in MMA history.
Created in direct partnership with Coleman, the collection gives fans an authentic way to represent one of the sport's original legends while directly supporting the athlete behind the legacy.
Represent The Hammer.
Explore officially licensed Mark Coleman apparel and celebrate the legacy of a true MMA pioneer.
Shop Official Merchandise