Brand Partnerships and Bookings

Don “The Predator” Frye is one of the most recognizable personalities from the pioneering era of mixed martial arts. He won the UFC 8 tournament in 1996, returned later that year to capture the Ultimate Ultimate 1996 tournament, and was inducted into the UFC Hall of Fame’s Pioneer Wing in 2016. His UFC career, professional wrestling run in Japan, and unforgettable PRIDE FC battles—including the legendary Don Frye vs. Yoshihiro Takayama fight—cemented his legacy as a combat sports icon.

Beyond his fighting career, Frye built a successful career in film and television. He starred as Captain Douglas Gordon in Toho’s Godzilla: Final Wars and appeared in major productions including Public Enemies and Miami Vice, along with numerous other film, television, stunt, and voice acting roles. His unmistakable look, signature voice, straight-shooting humor, cowboy persona, and authentic connection with fans make him an outstanding choice for live events, autograph signings, podcasts, commercials, entertainment projects, patriotic and outdoor brands, men's lifestyle campaigns, and long-term brand partnerships.

Booking, sponsorship, commercial, licensing, social media and brand partnership inquiries for Don Frye are handled through True Authentics.

Mark “The Hammer” Coleman is the first UFC Heavyweight Champion, winner of the UFC 10 and UFC 11 tournaments, 2000 PRIDE Open-Weight Grand Prix Champion, UFC Hall of Famer, NCAA Division I National Champion, and 1992 U.S. Olympian. Known as the “Godfather of Ground and Pound,” he is widely regarded as one of the most influential pioneers in mixed martial arts history, revolutionizing the sport with his dominant wrestling-based style and helping define the blueprint for modern MMA.

Beyond his competitive career, Coleman remains one of the sport's most respected ambassadors and sought-after personalities. His legendary career, inspirational comeback story, and authentic connection with fans make him an outstanding choice for live events, keynote appearances, autograph signings, podcasts, documentaries, media appearances, brand campaigns, and long-term partnerships.

Booking, sponsorship, commercial, licensing, social media and brand partnership inquiries for Mark Coleman are handled through True Authentics.

Gary “Big Daddy” Goodridge is a Canadian combat sports pioneer whose career spans the UFC, PRIDE FC, IVC, K-1 kickboxing, boxing, and world championship armwrestling. At UFC 8, Goodridge delivered the legendary crucifix-elbow knockout that remains one of the most iconic and replayed finishes in MMA history before advancing to the tournament final. He later captured the inaugural International Vale Tudo Championship (IVC) tournament and became a fan favourite throughout his long PRIDE FC career.

Beyond mixed martial arts, Goodridge established himself as one of the most accomplished crossover athletes in combat sports. An 11-time World Armwrestling Champion, 14-time Canadian National Armwrestling Champion, Canadian National Amateur Super Heavyweight Boxing Champion, and 2005 K-1 World Grand Prix Hawaii Champion, his achievements span multiple disciplines at the highest level. His unique résumé and authentic personality make him an outstanding choice for UFC and PRIDE fan events, autograph signings, combat sports expos, armwrestling appearances, seminars, podcasts, documentaries, Canadian sporting events, sponsored content, and multi-legend reunion appearances.

Booking, sponsorship, commercial, licensing, social media and brand partnership inquiries for Gary Goodridge are handled through True Authentics.